Integrating more complex financial services may be a big undertaking for businesses still stuck in the past with technology. Similarly, with swift and easy payment processing, customers are likely to come back for more. Slow payment processing or limited processing options can put off customers. Thanks to systems like BNPL, more consumers can be brought into the sales funnel.
The customer also won’t need to take any extra steps to complete their purchase. They demand levels of convenience and choice which would have been unimaginable even a few years ago, including payments and financial services. Digital technology has expanded the number of payment options available to them and they expect to enjoy these benefits wherever they go.
When to consider embedded payments
Each time a customer uses the software to pay for an online order, the company can use this to earn revenue from additional fees. Several brands, such as Netflix, Headspace, and Spotify, see consistent and predictable revenues thanks to their embedded payment systems. For example, embedded payments allow companies to offer payments in-app without bank certification on every transaction. Embedded banking allows providers to create separate bank accounts without being regulated as a bank.
- Both embedded banking and embedded payments are part of the larger embedded finance group of services.
- Once your team feels confident in its value, you can begin to scale while simultaneously iterating on your processes to work out the kinks and ensure success.
- From our customers’ perspective, that means fewer apps to deal with, fewer people handling their money and less time spent keeping up with financial logistics.
- B2B embedded payments platforms also have B2B-specific features, such as large credit limits, global trade capabilities, and purchasing team access that make purchasing easier and less time-consuming for your customers.
- Let’s review your payments strategy together because you deserve frictionless payments technology that’s designed to help you keep up and scale up in the modern digital economy.
- App-based businesses like Uber and Just Eat have got this process down to a fine art already.
Traditionally, shoppers would have to fill out lengthy loan applications and be subjected to credit cheques before having access to capital. But the Buy now, pay later service removes both of these requirements, making it easier for all types of e-commerce with Klarna. Embedded finance enables customers to have a new type of relationship with financial providers, giving them access to services as a by-product of the software they use and the goods they consume. While some companies will hesitate and possibly miss out on the opportunities, others will take the lead and figure out how to reap the benefits.
How Does Embedded Finance Work?
The embedded functionality allows businesses/merchants to accept online payments and reconcile transactions directly within their software rather than having to log into a separate third-party site or physical terminal. If you believe embedded finance is the next step for your https://globalcloudteam.com/ business, Embed.io provides the opportunity to make your own financial services. Designed to empower businesses for growth, Embed.io allows businesses to customise banking, create financial products, and easily implement APIs to integrate with the existing user interface.
Embedded finance is the embedding of financial services into the business processes of non-financial service companies. As embedded financial services become widespread—and more non-financial companies start wading into these new waters—financial services companies will need to rethink business models as they compete for new frontiers. Embedded insurance at the in-store checkout has been around for some time, but fintech has facilitated its spread to digital marketplaces. Embedded insurance is useful because it’s offered when and where people need it, with no need for a separate engagement with an insurance company or agent—and sometimes with multiple competitive options. Embedded finance use has picked up in recent years, and is expected to exponentially rise. It’s estimated that embedded financial services will produce $230B in revenues in 2025—a 10-fold increase over the $22.5B in revenues in 2020.
What Are Embedded Payments for Platforms?
VoPay is a leader in payment innovation, digitizing payments with speed and transparency through a single API layer. This also means that such businesses would have to invest in upgrading their technology and adopting new systems. This also translates into more sales because customers are more likely to convert if there are fewer steps. With an integrated system, they don’t have to wait too long or fill out a lot of forms. Ella runs a small luxury scented candle business with just 10 employees from her hometown. Following strict quality and safety standards, she produces beautiful jars of candles in exquisite themes.
Adoption curves vary, with retail and e-commerce platforms serving as the major use cases for embedded finance solutions today. While payments and lending will continue to be the largest segments of embedded finance, we expect to see growth in insurance, tax, accounting, and other services. In 2021, US consumers and businesses poured $2.6 trillion in transactions through embedded financial services. When consumers tap “confirm” on a rideshare app, they are usually too busy scanning the road ahead to consider the technical acrobatics occurring in the blink of an eye. When they click “pay now” in their online shopping cart, they rarely appreciate the feats of engineering happening in the background.
Consumer payments, or merchant acquiring, enables merchants to accept payment from their customers across payment channels and methods . We estimate the 2021 US market for platforms and enablers at $22 billion in total revenue across payments, lending, banking, and cards. The transaction value of embedded finance also will surge from $2.6 trillion to $7 trillion in 2026.
By the time a resolution is found, that’s one fewer customer your business is going to retain. In sum, payments no longer stand out as a specific step that customers need to navigate to place their order. Embedding payments deeply into the architecture of an app or website means that the customer is more aware of the product or service they’re purchasing – and not what it’s costing them to get it. If you’d like to discuss how you can implement embedded payments for your B2B organization with Apruve’s intelligent credit and A/R automation, get in touch with us. Our modular backend design provides the foundational building blocks to make almost any implementation seem like a turnkey solution. And our payments consultants can help you determine the most appropriate implementation — now and down the road, giving you a spectrum of options to choose from.
As businesses transition their sales to websites and apps, the use of embedded payments has become the means of creating customer experiences that build brand loyalty and drive repeat business. In this article you’ll learn what embedded payments are, and why it is must-have technology for all merchants in the modern business environment. Embedded payments is a necessary first step before progressing to embedded finance, which also has huge potential gains. Our recent Embedded Finance Report found that there’s a universal demand for embedded finance products, especially amongst small/medium businesses that tend to be overlooked by traditional banking providers.
The purchase accelerated our move into open and international digital banking and added data integration capabilities which would support the integration of finance and retail services for our clients. We help you keep it beating with managed services that get you to market faster, extend your global reach and deliver the best customer experience. Embedded finance has brought challengers and stiff competition to banking territory. For those institutions and platforms already struggling with technology debt, embedded finance could prove too high a hurdle in the battle to stay relevant.
The best approach for your payment solution
More customers are likely to purchase the product or service with such convenient options available. To target consumers that may not have the money right away or may be hesitant to spend it, such a financing option can be embedded into the website or app. Both brick-and-mortar and online businesses can use payment processing software.
By 2026, the nonfinancial services market penetration for debit cards will increase potentially fivefold to around 15%, while we see the start of credit card SaaS models adapted for embedded finance. Depending on your business model as a fintech or non-financial services company, you may seek to partner with an established embedded payments provider or build your own embedded payments solution. To do so, your company can work with a BaaS platform to embed accounts and various payment rails into your applications. Depending on the payment rail you wish to support, you can also partner with a merchant acquiring bank. Another major example is payments processor Square, which utilizes embedded banking and embedded payments features across their system and products.
It’s not just a payment processor but also allows businesses to offer instalment payments to their customers for their purchases. One wildly successful example of embedded payments is the Starbucks app, which holds more customer money than many banks. When users transfer cash to the app, the funds can only be used Best Upcoming Embedded Payment Trends for purchases from Starbucks. The result is that Starbucks owns the whole transaction, improving payment processing costs. The coffee chain incentivizes the use of its closed-loop payments system by offering rewards. Embedded payments can also help SMBs automate processes to increase cash flow and decrease costs.
By partnering with an embedded payments company, such as Kovena, the technology platform is able to earn around 0.5% for every transaction their partners make within their software. In many cases, the platforms are able to earn up to 10 x more from payments than they do from the SaaS fees they charge. By providing embedded payments to customers, companies can increase their revenue, customer sign-up rate, customer loyalty and gain powerful analytics insights. Before embedded finance, a consumer needing to borrow money for a large purchase either had to use their credit card or take out a traditional loan from a financial institution—both of which carry high-interest rates.
Examples of embedded finance
SmartPay Rewards, a mobile app for gas stations and convenience stores, offers customers discounts and rewards in exchange for using its embedded bank account payments tool. Using ACH for payments saves merchants on fees because ACH fees are usually less than credit cards. Discounts and rewards increase brand loyalty and keep customers coming back. As an increasingly accepted industry standard, embedded payment systems offer new companies a myriad of benefits. As a technology, it is fast and convenient for customers, it builds customer loyalty, and it can provide another stream of revenue.
Even if your current clients are domestic and aren’t accepting global payments right now, this could change in the future. Prioritize partners that can provide services and scalable support for long-term growth. As more and more industries expand their digital services and seek to take advantage of embedded payments, the need for an experienced payments partner increases.
In other words, such businesses may need to retire or upgrade legacy systems so they can work with the APIs that connect with financial services. When it comes to anything related to money, businesses need to double down on security. Any business utilising embedded finance will need to ensure they are following stringent security measures as well as complying with data privacy and protection regulations, such as GDPR. The pros of leveraging embedded finance are many, but, at the same time, there are a few challenges as well that businesses and FinTech companies must address. As discussed earlier, this is also the highlight of using payment processing software.
The Future of Embedded Finance
As a result, customers will continue to experience more contextual, seamless, and accessible financial services. Instead, traditional institutions should view embedded finance as an opportunity to reinvent their core business, build new growth engines, and offer more interoperable products and services. One way would be to move up the value chain and offer enabling services, as JPMorgan Chase did when buying WePay, or to procure stakes in platforms.
We will see increasing penetration in certain industries and significant revenue multiples across smaller subsegments, such as business-to-business payments and BNPL. Our sizing focuses on the largest embedded finance markets today, namely payments, lending, and banking, as well as the subcategories within them. We expect the US market to more than double from $22 billion in 2021 revenue to $51 billion by 2026 across those three markets—a 19% compound annual growth rate . Digitally stored value and loyalty offerings, such as those provided through the Starbucks app, are an edge case; views may differ on whether this meets our definition or not. We have omitted the offering because it is a digitally native, closed-loop prepayment rather than a contextually embedded service with shared economics. For this report, we define embedded finance as a nonfinancial software platform providing an adjacent financial service, for which it takes some degree of economic ownership.